Brand U

Valuing Your Visuals Part 2

by Global Brand Appeal (GBA)

#BrandU Valuing Your Visuals Part 2 By: Anna Paula Goncalves This week, we continue our interview with Video Director, Bojan Vanovac (Pronounced: Boy-yawn. Vun-of-us) and also announce #BrandU’s collaboration with Surefire Music Group. For Part 1 of our interview,...

Valuing Your Visuals

by Global Brand Appeal (GBA)

#BrandU Valuing Your Visuals Part 1 By: Anna Paula Goncalves Let’s face it, if you’re not placing value in the visuals that represent you as an artist, you might as well move on to another career because “being an...

The Key Functions of Your Music Video

by Global Brand Appeal (GBA)

#BrandU The Key Functions of Your Music Video By: Anthony Villiotti You’ve established a budget; you know where your brand is headed; you’re creating the music; you’re setting up the photoshoot, etc. etc.  – It’s obvious that you’re investing...

Lean Production as a Recording Artist

by Global Brand Appeal (GBA)

#BrandU Lean Production as a Recording Artist By: Anthony Villiotti The typical focus of these articles is usually the idea of running your career as a business.  Today’s is absolutely no exception.   In this article,...

Building Your Social Media Presence: 5 Key Points

by Global Brand Appeal (GBA)

#BrandU Building Your Social Media Presence: 5 Key Points By: Anthony Villiotti In today’s world – and especially today’s entertainment industry – the social media sphere is becoming more and more relevant and important.  In this article, we’re going...

Trading Off Between Artistry and Commercial Success

by Global Brand Appeal (GBA)

#BrandU   Trading Off Between Artistry and Commercial Success By: Anthony Villiotti   The biggest piece of your career as a music artist is your passion, dedication, and desire to express yourself through your art.  As an artist, you...

Strategic Decision Making for Recording Artists

by Global Brand Appeal (GBA)

#BrandU   Strategic Decision Making for Recording Artists By: Anthony Villiotti     Referring back to your artist balance sheet, (See article: An Artist’s Net Worth – Part 1: Accounting for Assets as an Artist), you’ll quickly remember that...

An Artist’s Net Worth Part 2: Measuring Your Incurred Liabilities

by Global Brand Appeal (GBA)

#BrandU   An Artist’s Net Worth Part 2: Measuring Your Incurred Liabilities By: Anthony Villiotti   As you learned last week, it’s very important to have an accurate picture of your worth as an artist (See article: An Artist’s...

An Artist’s Net Worth Part 1: Accounting for Assets as an Artist

by Global Brand Appeal (GBA)

#BrandU   An Artist’s Net Worth Part 1: Accounting for Assets as an Artist By: Anthony Villiotti   If you remember back to last week’s post on the economics of the music industry, we concluded with the fact that...

The Economics of the Music Industry: 5 Guiding Principles

by Global Brand Appeal (GBA)

#BrandU   The Economics of the Music Industry: 5 Guiding Principles By: Anthony Villiotti     Every business professional, at some point in his/her life, has studied economics, at least at an introductory level. Boston University requires all first-year...

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