#BrandU Valuing Your Visuals Part 2 By: Anna Paula Goncalves This week, we continue our interview with Video Director, Bojan Vanovac (Pronounced: Boy-yawn. Vun-of-us) and also announce #BrandU’s collaboration with Surefire Music Group. For Part 1 of our interview,...
#BrandU Valuing Your Visuals Part 1 By: Anna Paula Goncalves Let’s face it, if you’re not placing value in the visuals that represent you as an artist, you might as well move on to another career because “being an...
#BrandU The Key Functions of Your Music Video By: Anthony Villiotti You’ve established a budget; you know where your brand is headed; you’re creating the music; you’re setting up the photoshoot, etc. etc. – It’s obvious that you’re investing...
#BrandU Lean Production as a Recording Artist By: Anthony Villiotti The typical focus of these articles is usually the idea of running your career as a business. Today’s is absolutely no exception. In this article,...
#BrandU Building Your Social Media Presence: 5 Key Points By: Anthony Villiotti In today’s world – and especially today’s entertainment industry – the social media sphere is becoming more and more relevant and important. In this article, we’re going...
#BrandU Trading Off Between Artistry and Commercial Success By: Anthony Villiotti The biggest piece of your career as a music artist is your passion, dedication, and desire to express yourself through your art. As an artist, you...
#BrandU Strategic Decision Making for Recording Artists By: Anthony Villiotti Referring back to your artist balance sheet, (See article: An Artist’s Net Worth – Part 1: Accounting for Assets as an Artist), you’ll quickly remember that...
#BrandU An Artist’s Net Worth Part 2: Measuring Your Incurred Liabilities By: Anthony Villiotti As you learned last week, it’s very important to have an accurate picture of your worth as an artist (See article: An Artist’s...
#BrandU An Artist’s Net Worth Part 1: Accounting for Assets as an Artist By: Anthony Villiotti If you remember back to last week’s post on the economics of the music industry, we concluded with the fact that...
#BrandU The Economics of the Music Industry: 5 Guiding Principles By: Anthony Villiotti Every business professional, at some point in his/her life, has studied economics, at least at an introductory level. Boston University requires all first-year...
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