Brand U

Continue Building Your Brand with #BrandU – We’re back!

by Global Brand Appeal (GBA)

#BrandU Continue Building Your Brand with #BrandU – We’re back! By: Anna Paula Goncalves   It’s the first month of a new year.  You’ve evaluated your life, you’ve set goals and you’ve vowed to work towards them.  Now what? ...

Out with the old and in with the new?…

by Global Brand Appeal (GBA)

#BrandU   Out with the old and in with the new?… By: Anna Paula “AP” Gonçalves   As we all look forward to 2013, we begin to evaluate our lives and our dreams.  It’s a precious time of year...

Your mixtape…

by Global Brand Appeal (GBA)

#BrandU Your mixtape… By: Anna Paula “AP” Gonçalves Before you apply for a job, you spend a significant amount of time making sure your resume is presentable.  You obviously want to make sure everything that’s written [including, the way...

Why signing to a major record label is not necessary…

by Global Brand Appeal (GBA)

#BrandU   Why signing to a major record label is not necessary… By: Anna Paula “AP” Gonçalves   We’ve been getting a lot of questions from upcoming artists regarding their future in the music industry.  But the question that’s...

Music production…

by Global Brand Appeal (GBA)

#BrandU   Music production… By: Anna Paula “AP” Gonçalves   Throughout these articles, we’ve touched base on the importance of your “complete package” (See article: How to build your brand as an upcoming recording artist…) and we’ve also discussed...

How to network effectively as an artist…

by Global Brand Appeal (GBA)

#BrandU   How to network effectively as an artist… By: Anna Paula “AP” Gonçalves   We’ve established how important networking is in last week’s article (See article: Networking with a purpose…).  If you haven’t read it yet, I highly...

Networking with a purpose…

by Global Brand Appeal (GBA)

#BrandU   Networking with a purpose… By: Anna Paula “AP” Gonçalves   We’ve all heard it before: “It’s not ‘what you know;’ it’s ‘who you know.’”  As much as we hear this “statement” within every industry, it’s safe to...

Consistency with your content…

by Global Brand Appeal (GBA)

#BrandU   Consistency with your content… By: Anna Paula “AP” Gonçalves     I hear it from artists all the time: “I just want to reach that next level!  I want everyone to be talking about me!”  My question...

Looking for management…

by Global Brand Appeal (GBA)

#BrandU   Looking for management… By: Anna Paula “AP” Gonçalves   The question(s) that came in was: “How do you look for management and what are some things to look for?”  A great question!  However, there’s a question that...

When to hire an entertainment lawyer…

by Global Brand Appeal (GBA)

#BrandU When to hire an entertainment lawyer… By: Anna Paula “AP” Gonçalves Before visiting the ER with a bothered stomach, you’d most likely Google what the best “stomach ache remedies” are. Now, envision that stomach ache being more than...

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