Tuesday February 20, 2018
Aug 2012


 How to build your brand as an upcoming recording artist

By: Anna Paula (AP) Gonçalves


Often times I get asked: “What is the best way to build my brand?”  My response is always the same: “There really isn’t a ‘best way’ to build your brand.  There is; however, the ONLY and CORRECT way to build your brand.”  It’s simple.  You need to know who you are and what you want in order to determine the path you should take in branding yourself.  Tapping into your [own] brain is the first step in exploring the possibilities.



Think about the following questions:


  1. Who do you want to be?
  2. What’s your message?
  3. How do you want people to think of you?
  4. How do you want to be known?
  5. If you can define your legacy, what would it be?


The idea and focus in branding yourself, as a recording artist, is to strengthen your perceived value through positive affiliations to your brand name (you) by reaching the desired goal of building and maximizing your brand equity (your value).  This means that, the value of having a well-known brand name is what will compel others to become fans and buyers of your offering (your music).  As an upcoming recording artist, you must realize from the very beginning that your brand…is YOU.  From your image to your music – you are a complete package, and you are selling that complete package to the world.  Put it this way: There are plenty of upcoming artists that are trying to make it, just like you, and if you don’t set yourself apart you will become just another one lost in the shuffle.  It is imperative that you create name awareness to spark the public’s interest.  And you will do that, by focusing on you and your craft (your complete package), as one entity.


This now brings me to the music.  First goal with the music you create is to be perceived as credible and authentic, not a clone or a copy cat of what is already out there.  Based on your answers to questions 1-5, would you say your music is worthy of being considered a good representation of who you are and what you want to be?  In other words: Is your music adding to your brand, or is it taking the essence away from it?  What depiction does your music have of you?  What are you saying in your music?  Does it touch people in a positive way?  Or does it simply reiterate what everyone is so tired of hearing?  Don’t just make music; make meaningful music that is timeless; music that has real content; music that can touch generations to come; ultimately…music that will add to your brand equity and give you a long-lasting career in an industry that is so overly saturated and competitive.


Final Thoughts:


Craft your brand – making it consistent across all platforms – and work towards making it last with your actions and the decisions you make.  From your image and style, to how you conduct yourself, to the music and lyrics you create – THIS is your brand…the complete package.   To build your brand as an upcoming recording artist, you must put in the work in assembling and structuring that package.


This post was written by Publicist / Media and Branding Professional, Anna Paula (AP) Gonçalves.  If you are an upcoming artist/entrepreneur with questions regarding your brand/career, follow AP on Twitter @annapfgoncalves to interact with her!


#BrandU is an interactive discussion forum that will tackle your direct questions regarding your brand/career and how to gain recognition.  Follow @VERSEDonline and @annapfgoncalves to get involved! 

Read more: http://versedonline.com/build-your-brand-with-behind-the-brand/


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